It is almost a case of which came first, the chicken or the egg, when deciding whether you should look at the CRM software features or be looking at the details of the Cloud CRM companies first. The basic recommendation is to look at the CRM features first – but be wary of making price too much of a priority. Getting too influenced by pricing options this early in your selection process may be an obstacle when it comes to comparing the Cloud CRM companies.
Cloud CRM companies are going to divide up into two different types – those with proprietary products and those using black label products. Black label isn’t bad, it just means that they are licensing the product themselves from its original developer. Here is the thing about proprietary versus black label – one may not be better than another. What will determine which is better for your company is going to come down to the three C’s: compatibility, consistency and competency.
Customer relationship management is all about building a system that leads to more productive, relevant and proactive service and communication. You need your CRM software to be compatible with both your hardware and software applications to prevent it from becoming a new burden for your employees to learn – and to keep it cost effective.
Some Cloud CRM companies with proprietary CRM software may have more limited integrations and compatibility, as they may be more focused on developing specialized features, or may have chosen less compatibility potentials to keep their pricing low. Bear this in mind when reading reviews on cloud CRM comparison and looking for trial offers. Licensing for plug-ins may be expensive. Then again, black label products may have too much compatibility and therefore present a risk of instability.
This refers to the track record of the Cloud CRM companies have for being up and online. You can check for histories of offline periods, as well as review customer comments about stability. You are well within your right to ask the Cloud CRM companies for a report on the reliability of their platform performance, too.
This is where you really begin to see a difference between the Cloud CRM companies. Competency refers to their customer service record, and their ability to provide you support. The support you are looking for isn’t just in technical helpdesk response, you want a clear idea of the way the company handles updates, and the types of user support they offer in terms of training. If you view the Cloud CRM companies with the three C’s in mind, you can narrow down your frontrunners quickly.