CRM for Your Ecommerce World


Finding the best e-commerce CRM software gets easier when you begin to understand how the two of them interact to produce an environment defined by relevancy. Cloud CRM has led a revolution in how customer relationships are managed, and ERP has transformed approaches to Enterprise Resource Planning. When you put the two together, you are gaining a powerful tool that can boost productivity and organization.

The Key Lies In Identifying Divisions

The key to finding the best e-commerce CRM software lies in identifying the divisions in the cloud CRM. You already known the ERP divisions you need, but to get the full CRM benefits you have to make sure that your CRM ratios match.

What does that look like? Cloud CRM can boost your ability to manage all the business operations you have through integrating them under one interface. The CRM benefits allow you to increase productivity in identifying leads and fulfilling orders for customers. When you combine the two, you have a stem to stern program that allows you manage both under one environment. Your CRM divisions need to have enough features to allow for the organizational planning and operations management that your ERP demands.

What If I Am New To ERP?

If you are already running a cloud CRM program and want to know raise your involvement with ERP because your sales and productivity have risen, you could not be in a better position (just make sure you are aware of the effectiveness of your e-commerce CRM software). Even if your cloud CRM has a high social media division you can integrate programs that will support your ERP operations. To do this you have to create a strategic plan of adoption.

What Is A Strategic Plan Of Adoption?

The best E-commerce CRM software solutions work because they have a high rate of adoption. Adoption is based upon the productivity of the users, stability of the program and adequate training. Adoption also requires a system of constant feedback and analysis to improve implementation and training offerings.

All of that is something you can do as you go along – to limited success, or you can create a strategic plan of adoption. With this plan you are modeling your entire business operations. This means charting out and connecting every part of the CRM process with the ERP component. As you begin to see how they interrelate you can begin to identify hotspots that have to be addressed in order to get the CRM benefits.

What Is An Example Of A Hotspot?

Let’s say that in your assessment of your CRM you identify that much of your key lead generation occurs off site. In order to maximize productivity and ROI you need a better way to tie the expense reporting to the lead generation so you can tell which conventions and networking opportunities really pay off.

By pulling the ERP for accounting and expense tracking in and tying it to the lead generation and verification process contained in the cloud e-commerce CRM software database, you know have a whole picture of cost and benefit. The best e-commerce CRM software is the one that ties your puzzle pieces together to show you the whole picture.