CRM for Your Ecommerce World

What Are Ecommerce CRM Systems?

Today’s ecommerce world is a competitive jungle that’s dominated by major players like Amazon, eBay, Jet and Walmart. But that doesn’t mean there isn’t plenty of the pie to go around to the smaller and medium-sized ecommerce businesses.

What it does mean, though, is that these smaller businesses must curate an effective growth marketing strategy that lends to their success by strengthening loyalty and retention. This way, the smaller players don’t have to worry as much about losing valuable customers to bigger rivals.

Helping retailers meet these demands are newer ecommerce CRM systems. What are these systems? How do they work? And how can they help your online business succeed?

Here’s what you need to know.

What are Ecommerce CRM Systems?

When you think of CRM, you likely are thinking about CRMs from the past. You know, those fancy sales lead generators and trackers that really wouldn’t do too much for an online retailer. When you think of ecommerce CRM systems, however, they’re entirely different. These systems help you get to know your customers better by putting a name and face to each order, as opposed to just an invoice and tracking number.

What’s more, they help you create new and lasting relationships with each customer by incorporating a variety of effective growth marketing tools, remarketing tools, tracking, customer service features, event planning, task and team management, email marketing and even business intelligence. Combined, these features give you a 360-degree view of the customer journey while enabling you to make the most of each relationship by giving you the ability to nurture and sustain the relationship.

How do They Work?

The leading ecommerce CRM systems like ReadyCloud Suite, work by connecting directly to all your sales channels using something called an API. Basically, you sign-in to your Amazon, eBay and or shopping cart account during setup to sync the software with the sales channel or marketplace account.

Once the software has synced, it instantly imports all your orders and customer data. Next, it creates detailed profiles and contacts for each customer. These are complete with shipping, order and return timeline, reporting, tagging, notes, assignable tasks for your team, remarketing and email marketing options and growth marketing.

How do They Help You Market to Customers?

Imagine being able to instantly update your customers when an order is placed and having the ability to promote cross-sell items that increase average order value right away. What about automating reminders, special events and sales and even personalized birthday specials to all your customers by setting up a few easy triggers? All of this is possible with the ecommerce CRM systems of today and a feature called Action Alerts.

Take things a step further by adding premium shipping and returns plugins to your CRM systems, and you’ll have a full-featured ecommerce suite that gives you every tool you need to improve relationships, secure new ones and profit from the data that you’re gathering.

As another example, say you wanted to host a flash sale but you wanted to only sell to the people who were buying products in the categories you were planning to offer and who were the least likely to return that product after the fact. With the right CRM, you’d be able to use filters and tags to update your business intelligence and curate a list of high-value, revenue-generating shoppers that you can immediately tap into.

How Much Do They Cost?

With all these features, you’d think that ecommerce CRM systems would be pricey. The reality is that they are far more affordable than you might imagine. For example, you can get started with ReadyCloud Suite for just $24/month per user.

You can add premium plugins like shipping software for just $20 more per month. As you can see, CRM for ecommerce is a must-have tool that’s cost effective and drives a very high return on investment. Get started with your free trial of ReadyCloud by clicking the button below.

Don’t miss out on future sales, loyal customers that rave about you and long-term retention. Start your free trial of the ReadyCloud Suite today and start building better relationships!