If you were to mull over a list of the top CRM tools, you’d likely find a few viable contenders, like Sale Force, Sugar, and Zoho. The one thing that you would find that most of these CRM tools lack is cross-channel ecommerce integration. A few of them offer integrations, but if you read the reviews, they are rather limited on what they can actually do. What’s more, the interfaces and usability on some of these systems would benefit from a facelift. So what would make these tools better and more useful for online retailers? Here’s a short list of what you should expect.
Integration into Your Shopping Cart
What if your CRM could integrate directly into your shopping cart and marketplace accounts? This is something called cross-channel integration. It means that you are no longer manually creating profiles. Instead, the CRM system pulls the order data from your sales channels and instantly creates detailed customer profiles that include your order data, shipping and returns history, tracking number and more.
Ability to Manage Marketplace Data
With the ability to manage your marketplace data, you’d have the upper hand on your competitors. That’s because you’d know what your customers are doing on Amazon and what they are doing on your social profiles or online store, and you’d also have the ability to compare these metrics in real-time. This would help you leverage behavior to your advantage, so you could make small changes that boosted your bottom line.
Modern, User-Friendly Interface
A quick look at many of the top CRM tools reveals that they have an outdated interface and are not all that user friendly. Newer ecommerce CRM solutions, however, offer modernized interfaces with simple features that deliver powerful results. This means a shorter learning curve with more power at your fingertips. It results in easier, faster onboarding and a greater usability level overall.
Realistic Pricing Models
What’s the price going to be on that software per user? This is something that you should consider and compare by using the top CRM applications free trials to your advantage. In reality, if pricing exceeds $15 per user per month, you are likely paying too much money to use the system. Additionally, if a system bills itself as entirely free, it’s likely open source, like Sugar, and does not offer technical or customer support, while requiring a laundry list of premium plugins to add the desired functionality.
Finally, there are addable plugins. What add-ons can enhance the functionality of your ecommerce CRM system? For example, ReadyCloud, offers add-ons like ReadyShipper, which makes shipping a breeze, and ReadyReturns, which fully automates your online returns process. Take a test drive and see what you’ve been missing out on. Start your 14-day free trial today, no credit card is required.