5 Crucial Tips to Boost Engagement with WooCommerce Email Marketing Software

Sending emails allows you to reach a huge number of potential clients quickly. Launching a campaign in your WooCommerce email marketing software ensures you reach thousands of recipients in seconds.

But receiving and reading your message isn’t enough for an ecommerce. You want the customers to engage with your message and even head to the store to place an order. That’s why your goal is to boost customer engagement. Here are some tips that could help you to increase the conversion rate!

1.      Offer a Clear Benefit

We’ll head straight to the point. If you want customers to be interested in your email, offer a clear benefit on why they would open it. For example, you can offer a special discount for subscribing to your mailing list. You could inform them about a sale that the store recently launched. The subject line should be tempting enough to make the customer open the email. And the best way to do that is to insert a “hook,” which is something that entices the recipient.

2.      A Visible Call to Action

You can come up with the best text about your products and include it in your email. But it’s too much to expect from the client to search for your store’s address or type it in the address bar. That’s why you need a visible call to action. It means you should include a link to the desired location. It could be a specific item page, the homepage of your store, or a link to a survey. And don’t forget to include a button that links to the desired location. It looks much better than inserting the actual page address in the email.

3.      Make Sure the Email Looks Great

The benefit you offer and the overall email content are important. However, you also want to present them nicely. That’s why you need the email to look attractive. Don’t hesitate to add images, emoticons, and even videos. The message should look colorful and bright. Make sure the desired focal points are easily noticeable, such as the picture of the promoted product, link to the store, etc.

4.      Experiment with Different Mail Types

Each store is unique, and you need to discover which approach works best for your ecommerce and clients. Email marketing software for WooCommerce will show you comprehensive performance reports of each campaign. You’ll discover how many people opened/didn’t open your message. It’s also vital to check the percentage of recipients who engaged with the email by clicking on the call to action.

Here are email types you can try:

• Sending a confirmation email as soon as the customer subscribes to your mailing list.
• Confirming their order with an email and providing an estimated delivery date.
• Sending a newsletter at regular intervals.
• Informing about sales and exclusive offers.

5.      Make Your Message Urgent

You want the recipients to open and engage with your message. The best way to do that is to make it urgent. The easiest method of doing that is mentioning that your offer expires soon. If you give them early access to a sale, mention it only lasts for a day. Special discounts should also have an expiration date. That decreases the chances of your customers going to the website and placing an order sooner than later.