How Ecommerce Automation Can Save Your Business Tons of Time
When it comes to ecommerce, anything that saves you time is a huge help. With so many things to accomplish in a single day — analyzing your data, shipping orders, communicating with customers, maintaining inventory — any innovation that lets you skip a few steps or automate a process is extremely valuable.
After all, time is money, and the less time you need to spend running day-to-day small operations, the more time you can put into plans for growing your business.
If you’re using ReadyCloud’s CRM, or their ReadyShipper and ReadyReturns tools, you’re already experiencing the benefits of automation in a few areas of online store management. You’ve seen how much smoother your workflow becomes, and how much less tedious certain tasks feel.
So, maybe that taste of automation has made you hungry for more?
Many of the leading ecommerce platforms in the market have started including tools for automating ecommerce tasks that could normally take you a lot of time and micromanagement. Here are a few ecommerce automation must-haves to help you increase productivity and sales.
The purpose of an autoresponder is to automatically send a sequence of emails to your customers when they perform a specific action or certain conditions are met. The typical “thank you for your order” style of email is an example, but autoresponders can be used for much more than that.
Autoresponders can be used to request a product review 30 days (or any length of time) after a purchase, inform the customer when it’s time to reorder a perishable item, notify them of related products and accessories for their previous purchase, and pretty much send any kind of follow-up email you want.
You simply create these emails ahead of time, set your criteria, and then they’re emailed to the customer automatically when the time comes.
Integration with Accounting Software
Accounting is much easier and less prone to error if you don’t have to enter all the information in by hand. By integrating with popular accounting software like QuickBooks, all your sales, costs, and other financials can be automatically imported into the program straight from your online store’s dashboard. Save time and effort and minimize errors? Yes please!
Software integrations are usually provided through apps, some of which are free. Check out your ecommerce software provider’s app store to see what kinds of integrations you can set up.
Maybe you’ve thought about expanding your reach by selling products not just on your online store, but also on Facebook, Amazon, or eBay? Or maybe you already do! With product synchronization, you can export products to other marketplaces without having to re-enter your catalog information again, or if needed, to keep track of inventory manually across multiple channels.
In addition to product management, the ability to process the orders placed on these channels directly in your online store can simplify order management and guarantee that all orders are fulfilled in the same way. Look for order synchronization to bring these back from the channels to your online store.
With this type of integration, you can sell across multiple online marketplaces while managing it all from one place: your online store’s dashboard. If this capability interests you, keep an eye out for these integration features when evaluating an ecommerce platform.
Ecommerce Automation Rules, an exclusive feature in the 3dcart shopping cart software, brings automation to the next level.
This is the most versatile and time-saving feature allows your online store to manage orders and customers without the need for human intervention.
The purpose of automation rules is to constantly monitor orders and initiate an automated action once it identifies an order that meets the criteria for the rule.
- Flag orders based on their attributes with a specific color so they’re easy to spot at a glance in your order manager. Including a particular shipping method, payment method and order amount.
- Move orders to a different status when they include a specific product, or contain any products from a particular distributor.
- Automatically add a customer to a certain customer group when they spend a certain amount.
- Sign a customer up to a specific email campaign.
- Start a different flow for B2B orders.
As you can see, these types of automation rules can do a lot of work for you that you’d normally have to do by hand.
The Sky’s the Limit
This is far from the limit when it comes to automating your online store. Other features like scheduled data exports of your inventory are also possible through running scripts in the background. The degree of convenient automations you can implement is limited only by your ecommerce software and your imagination.
When designing 3dcart, we wanted to include as many features as possible aimed toward the goal of building a platform that would allow you to smooth out your workflow, carry much of the weight of business management for you, and give you more time to focus on other aspects of your business, like building your brand. Between the suite of tools offered by ReadyCloud and the rich built-in features of 3dcart, it’s the perfect combination for success.
About the Author
COO & Co-founder @ 3dcart. focused on helping internet retailers succeed online by developing strategies, actionable plans and customer experiences that grow and improve performance.