Elevated Ease: How Tall Men Shoes Provides Hassle-Free Returns with ReadyReturns
One of the most popular items that can be bought online is clothing. But high sales also mean more returns in the clothing industry. In fact, Americans return nearly 40% of the clothes they purchase online, an amount that totaled a staggering $351 billion in 2017.
The returns process itself is another time-consuming and expensive problem for retailers, after considering labor and shipping costs. But with the right solution in place, retailers can ease this process and earn second-chance sales from visitors.
Read on to find out how a popular online shoe retailer with a high returns volume used ReadyReturns to shift the tide in favor of happy customers and more second-chance sales.
User Spotlight: Tall Men Shoes
Based in Los Angeles, Tall Men Shoes is North America’s largest online retailer of men’s elevator shoes. The company aims to give men more confidence with their height-increasing and posture-improving footwear. The site features more than 800 styles to choose from for men who are looking to find the perfect fit. Whether headed to an important interview or a big date, Tall Men Shoes has you covered.
With apparel returns average about 35% for online purchases, the business was looking for an easier way to handle the many returns and exchanges associated with selling custom footwear locally and online. But they were stuck in a rut with an outdated process of manually receiving, approving and printing labels for returns.
“We’d receive a bunch of requests from customers, and we’d manually go into those orders and create a return RMA number and manually send them a return label electronically. Sometimes there’s no reason (provided for the return), and it wasn’t really convenient before as opposed to now,” explained Managing Director Mike Chen.
Two years ago, Tall Men Shoes started using ReadyReturns to offer a hassle-free online product returns process. Since that time, they’ve seen a significant spike in second-chance sales.
Instead of returning a pair of shoes that didn’t fit the right way, customers can easily select a new size or, in some cases, a new shoe altogether when they revisit the site to place a return. The options are all in front of them, with a hassle-free returns policy that echoes in the footsteps of the return policy that put Zappos on the map.
Easy Returns Fuel Sales
Recent studies on product returns find that more than 80% of all U.S. adults that shop online said that a convenient returns policy was “somewhat important,” “important,” or “very important” in them making a buying decision. And 92% said that when convenient returns are offered, they are more likely to shop from that store again in the future.
Even more interesting is a recent study by UPS that finds that 40% of customers who process a return online go on to make a new purchase with that retailer. In the case of Tall Men Shoes, they’ve seen an uptick in second-chance sales, customer loyalty and long-term retention with a solution like ReadyReturns in place for their customers.
“I’d say a lot of customers find ReadyReturns convenient because they’re able to get a return label—and we actually offer a return label for free on the first exchange,” Chen comments. “So, when they see that, they take advantage of it. We offer free return shipping and because of the ease of returning to us, a lot of customers do return… but they come back and buy again in the future from us because of this.”
About Tall Men Shoes
Based in Los Angeles, Tall Men Shoes is North America’s largest online retailer of men’s elevator shoes.The company aims to give men more confidence with their height-increasing and posture-improving footwear. The site features more than 800 styles to choose from for men looking to find the perfect fit. Tall Men Shoes has a customer-focused approach and offers customer service representatives, same-day free shipping and easy returns to round out the reasons why Tall Men Shoes has become a leader in their space.
Want to know how to prevent product returns from killing sales and eating into your bottom line? We’ve got you covered in this infographic!