If your ecommerce returns process is not favorable to the consumer, you could be missing out on a lot more sales than you may think. In fact, a UPS study that was conducted by ComScore, as well as a related one that was conducted by Forrester, found that over 80% of customers want a simple and easy returns policy offered by online stores.
The very same two studies also found that when this basic consumer demand was not met that over 90% of shoppers were likely to take their business to another online store that did offer it. Getting your returns policy in par with what your competitors are offering and assuring that you can secure consumer confidence and improve your conversion funnel is not rocket science. Just use the five tips offered in this white paper to revamp your ecommerce returns process and convert with your returns policy.
One: Make Your Returns Policy Clear & Easy To Understand
Customers want to know what your returns policy states and why, and they want it to be in simple language. By clearly communicating how your policy works, you can more easily secure more sales. Use simple, short sentences and easy to understand language so that your customers are well aware of your amazing ecommerce returns process.
Two: State Your Returns Policy During Checkout
A lot of online stores fail to state their ecommerce returns process during the time of checkout. Doing so has been linked to increased sales and improved consumer confidence. Look for ways that you can add this policy to your shopping cart near where you state shipping cost to improve your conversion funnel.
Three: Offer Free Return Shipping & Handling
While this may not be in the budget for all online stores, it’s a key desire for your customers. A UPS study found that over 80% of shoppers want to know that return shipping is free. And, furthermore, about 90% of consumers are loyalists to companies that offer free return shipping, too.
Four: Match Industry Standards On Return Periods
How many days do you allow to pass for customers to place a return? The industry standard is just 30 days. But experts say that you should go above this and offer 60 days. A very lucrative returns policy would be anything ranging between 45 and 90 days.
Five: Automate The Ecommerce Returns Process
Don’t force customers to email you or call you to make a return. Automate your ecommerce returns process. Check out our amazing plug-and-play system that can drop into your website today in minutes and automate returns.