RETURNS MANAGEMENT SOFTWARE
Online returns actually factor into a large part of the decision making process for your online customers. How much do they factor in? According to one study, over 80% of your customers want a pain-free method to make returns. This means that they want easy returns that don’t cost them a ton of money.
If you offer this, then you stand to appeal to the large majority of shoppers who visit your store. If you do not, you could be missing on out some business otherwise. Thankfully, there is a good product returns software solution you can consider. Keep reading to learn how it could help your store succeed.
HASSLE-FREE RETURNS INCREASE ONLINE SALES
You’ve heard about lots of other ways to increase sales, but perhaps you may have overlooked the power of simple returns. A study that was featured on CNBC found that stores that offered easy and free returns increased profits by over $600 per customer in just two years.
This alone should tell you that a good returns policy is a powerful means by which you can connect with your target market and attract more sales. Simply put: if shoppers can’t make a simple return at your store, what’s to stop them from going to another store that makes returns easy?
A PROFIT-INDUCING METHOD
A good way to view returns is not by looking at how much they cost you. As the above point makes, returns actually make you more money in the long run. That’s because easy returns also encourages your customers to revisit your online store.
This aside, they also give you chance to improve customer satisfaction and retention. Surveys say that your most loyal customers make the most returns. Are you really catering to them as much as you could be?
YOUR COMPETITORS OFFER THEM
One final point to consider is that your competitors might be outdoing you with their returns policy. If this is the case, it could mean that customers are going to them instead of you. A simple solution is to make returns easier.
View each return as an investment instead. Sure, it may cost you a few bucks here and there. But in the end it’s advertising that money is unable to buy. And ultimately it will come back to you in the form of increased future profits. With the right returns management software in place, you could be wisely improving your entire business model.