Using Magento Text Message Marketing Software
It’s easy to understand why SMS marketing is so powerful. At least nine out of ten recipients will read your message. If you design the perfect text, that gives you excellent chances to achieve a huge return rate.
The easiest way to send bulk SMS is to use Magento text message marketing software. This tool allows you to reach thousands of customers in seconds. Here is how to start using these platforms!
1. Register for an Account
Premium services will require subscribing and paying to use the tool. We believe that you should ensure the software fits your needs first. That’s why Action Alerts come with a free trial that allows sending up to 100 messages during the testing time.
It’s easy to activate your free trial. All it takes is to provide basic information during the registration process. That includes your and the team’s name, email, and password to secure your account.
2. Synchronize the Tool with Your Store
The best text message marketing software for Magento will make synchronization simple. A platform should offer maximum compatibility with your store to make launching campaigns easy. You’ll need to go through the installation process to perform the synchronization. The good news is all you need to do is provide the required information and approve the process. It usually takes several minutes to complete, and it confirms you are ready to use the tool.
3. Your First Campaign
It’s possible to pick different filters for your campaign. That will make categorizing messages easy. You can pick from a variety of templates depending on your requirements.
A text message can contain up to 160 characters, which means you don’t have a lot of room to experiment. You need to go straight to the point, and these are the components you shouldn’t miss:
- Add your brand name to the message to remind the customers who send them the message.
- Include a vital update or information. There should be a clear reason why you are sending the text.
- Add a call to action. Invite the recipient to complete a survey, visit the website, and use their discount.
- Include an expiration date. If you launch a sale and send an SMS to the recipient, mention that the offer is time-limited.
- Enter an easy way to stop the subscription. You don’t want to be intrusive, so include an opt-out section for those who want to unsubscribe.
6. Try Different Campaigns and Assess Their Performances
The only remaining thing is to test different campaigns. You can send information about new products or offer exclusive deals to those who registered for your SMS program. If new clients join your message list, welcome them with a text and a small discount. Don’t forget to inform customers about flash sales and holiday promotions.
Advanced tools will allow you to check the critical metrics of every campaign. The crucial parameter is how many people clicked on the link provided and interacted with your message. That way, you’ll know which campaigns to focus on and which should be avoided.
Learn more about Action Alerts Magento text message marketing software.