CRM for Your Ecommerce World
What is Amason CRM & How Does it Work?
If you’re selling on Amazon, you’re taking advantage of a widely used platform that comes with a state-of-the-art logistics infrastructure and an unrivaled shopper reach. For most merchants, Amazon is just one part of their selling strategy because they’re marketing their goods across multiple sales channels and marketplaces as well as their own website.
When it comes to getting to know the customers that filter in from across such broad spectrums, it’s essential to have an Amazon CRM in place that can help you build better relationships. Here’s what you need to know.
What is Amazon CRM?
Unlike what you may have learned about conventional CRMs, like SalesForce, Zoho and others, an Amazon CRM is entirely ecommerce focused. Instead of creating sales funnels and lead trackers, an Amazon CRM creates instant customer profiles based on the ecommerce order activity from across all your sales channels, not just Amazon. This gives you a way to remarket to your most valuable customers, learn about their habits, reduce returns and cart abandonment and improve relationships from the first order.
How Does Amazon CRM Work?
An Amazon CRM like ReadyCloud works by connecting to your Amazon store and other sales channels via something called an API. On your end, you’d just sign up and create your ReadyCloud account and follow the first steps into the ReadyCloud App Store. Once there, you could add Amazon and any other supported sales channels. To connect them, you’d just log into your sales channels like usual.
Once connected, ReadyCloud instantly imports all your customer and order data, creating beautifully detailed customer profiles. Each profile has a detailed order timeline, complete with order date and invoice, shipping and return information. You can even add notes to profiles, assign tasks to team members, set tags, schedule events, sort data and so much more.
Benefits of Amazon CRM
If you’re looking to consolidate cross-channel data and get a 360-degree view of the customer journey, you’ll need the right CRM. What’s more, if you’re looking to reduce cart abandonment, improve your returns process, save money on shipping and supercharge customer service, you’ll also need the right CRM. With features like filtering, tagging, email marketing, shipping, returns, order management, task and teams, notes, calendar and events, business intelligence and so much more, the right Amazon CRM can help you improve your operations from top to bottom.
Need even more tips? Get a complete breakdown of features, functions plugins and more by reading: The Ultimate Guide to Ecommerce CRM Software.