CRM for Your Ecommerce World
What is eBay CRM & How Does it Work?
If you’re selling on eBay, you’ve got a lot on your plate. From managing your listings to updating inventories, all the way to shipping and returns. There’s never a dull moment. Depending on the size of your store, you could be up to your neck in back office functions.
The truth is that most people who are selling on eBay also have other sales channels they are using to move products. Many also host their own online store, and most are likely also selling on Amazon. Connecting the dots between all these sales channels, customers and orders isn’t likely unless you have the right eBay CRM in place.
What is this type of software, and how can it help you with business intelligence, marketing and relationship-building? Read on to learn more.
What is eBay CRM?
An eBay CRM like ReadyCloud works by connecting to your online store and your eBay store. It instantly imports all your orders and creates individual user profiles based on the order activity. Next, it creates order, shipping and return timelines, complete with tracking number and invoice. This data can be filtered, sorted, culled and managed to procure stronger marketing messages, to reduce returns and to even reduce shipping costs.
At the same time, built-in email marketing functions help you improve retention and create better flash sales. Key features like Tasks help you and your team stay ahead, while customer focused notes keep you abreast of any issues. These are just a few of the many features you’ll find in the right eBay CRM. As you can see, it’s a smart way to stay ahead of the game and stay in the know about your online store.
Why Use eBay CRM?
If you’re selling online, you need an ecommerce crm. The fact of the matter is that eBay isn’t a relationship management tool; it’s an auction house. The data it provides is poorly parsed and loosely organized. What’s more, it does not communicate with your other sales channels. With the right CRM in place, though, you’ll have clear, consolidated reporting from across all your sales channels. Using this data, you’ll be able to identify trendsetting products, retain valuable customers, increase average order value and send more powerful marketing messages.
Need even more tips? Get a complete breakdown of features, functions plugins and more by reading: The Ultimate Guide to Ecommerce CRM Software.