8 Ways to Write High Converting eCommerce Product Descriptions
Selling a product online is more about advertising it through a nice picture. The descriptions you write for your products are one of the most important ways to convince a potential customer to make a purchase. Whether you are running a new business or not, writing the perfect product descriptions is important for its success.
If you don’t know how to put these together, it might seem like a difficult thing to do. The good news is that there are quite a few things you can do to learn how to do this correctly. Here are some of the best tips to help you write better product descriptions that help you sell more products from your online store.
1. Define Your Target Audience
Knowing exactly who you wish to attract with the products you sell is a key point you need when writing their descriptions. Something you need to know is how to make your product descriptions appealing. Your target audience will have specific needs regarding what they are expecting from the product. Things such as the price point, ease of usage, and age recommendations can be good places to start.
When developing any product, you need to have an idea of what the people that would like to buy it are expecting from it. This will help you put together better descriptions that will motivate more people to make a purchase. If you are catering to multiple age groups and people of different backgrounds, you will need to adjust your descriptions accordingly to each product.
2. Include Necessary Information
Something important you must not forget to include is some information closely related to the products. These can include anything from the country it is manufactured into the ingredients and the amount of product the packaging includes.
All this information is important and can help a new visitor decide on making a purchase. While you don’t need to add everything and anything that comes to mind, you should always include some key features of the product. These should be more specific and targeted to your audience’s needs and expectations.
3. Use the Right Keywords
Keywords play an especially important role in any eCommerce store as they help attract the right customers. Including them in the descriptions of your products will help them become more discoverable online. This is a smart way of promoting your products online and attracting the right people to your business.
If you are not experienced with using keywords, they can be generated very easily online. You do not need to do hours of research to pick the right ones. Tools such as Keyword.io are easy to use and help generate the right keywords for your business’s needs. This way, your eCommerce website will rank higher in the results pages of various search engines online.
4. Answer Key Questions
Another thing you need to keep in mind when writing the description for a product is the questions your customers will have. These can vary significantly for each product, and you need to be able to answer them to some extent in the description. If you don’t know where to start, the best place to gather such questions is on your social media.
Apart from going through comments and DMs to gather questions, you can put together a poll where you can ask people directly. You can then use these questions as a simple guide to know what to answer in the product’s description. This will greatly simplify the whole process and make it more likely for a new visitor to make a purchase.
5. Use Descriptive Adjectives
Making a great eCommerce product description is all about how you choose to describe the product that you are selling. Making it stand out can heavily rely on the words you use and how descriptive you are of its properties. The best thing you can do is make use of the adjectives that best describe your product, so they best explain its qualities.
These adjectives can, in many cases, also work as keywords, so you should choose them wisely. For example, words such as “good” and “nice” can be simple. Words such as “authentic”, “stylish” and “elegant” can be used to describe anything from clothes to shoes and accessories. These words are much more targeted and can help make your products look more appealing to new customers and visitors.
6. Proofread & Edit the Content
One more thing that is especially important when writing a description for a product is taking the time to proofread everything you just wrote. This is another thing that many people find troubling and can struggle with if they are not experienced. Just like finding the right keywords, proofreading and editing your content can be easy if you use the right tools as Grammarly can be great for proofreading and editing content on your own as well as assuring proper grammar, style and prose.
7. Be honest About What You Include
Another important thing you need to make sure you include when writing a product description is staying honest about what you write. Many companies choose to make claims about their products, which are not always realistic. These misleading claims can make customers lose their trust in business, and as a result, this will affect their sales greatly.
Being honest in your product descriptions can say a lot about the professionalism of your business. Not lying about your products means that you will be honest about the rest of your practices too. As a result, more people will trust you and want to give more of your products a try. In addition to that, they will be more likely to share your business with their friends as they will consider you trustworthy.
8. Update the Descriptions Frequently
Finally, another thing you need to remember to do is to update your product descriptions frequently. This is important as it will help you stay up to date with the latest keywords and make sure your content is discoverable online. In addition to this, you might end up changing your products or including new things to your packaging on ingredients.
These are important things to include in your product descriptions as they are related to your products. Your customers need to know when something changes in your products, no matter how simple the change might be. It will help your business stay trustworthy and look honest in the eyes of your customers.
Make Your Online Business a Success
Product descriptions can truly help shape the way your customers see your products. They set expectations and tell people what to expect before making a purchase. This is exactly why you need to know exactly how to put them together in the right way.
Which of these tips do you consider the most helpful when it comes to writing high converting eCommerce product descriptions?
About the author: Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting, and ghostwriting services. Currently, Daniela is working with educational services like Top Writers Review where she helps students by creating learning guides. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines.