Bigcommerce Shipping Tips – Getting Your Strategy Right To Grow Your Business

Positive reviews are vital for eCommerce companies to succeed. Huge levels of competition from big and small companies worldwide mean there is no margin for error and no second chances from customers. If a customer receives a bad shipping experience, the chances are they will not return. Worse still, they will not return and leave a negative review about your whole business, even if it was only the shipping that was a problem.

To make the matter more complicated, consumer demand is fast, efficient shipping at no cost or low cost. So how does your business pull off the impossible with effective shipping? Here are some bigcommerce shipping tips to help you succeed after the BigCommerce shipping shutdown is well underway.

Get your strategy right

Start by being ruthlessly organized. The first decision is how to price your shipping. Come up with an effective strategy depending on what product you have sold, where the customer lives, and how quickly they need it to arrive.

Free shipping is a big thing – offering it immediately improves your chances of making a sale. But whether this is feasible on every product is another matter. You can adjust your pricing for the item itself to factor in some shipping costs if necessary. But on bulkier and heavy items, it may not be feasible – in these cases, the key is to be open about the price and ensure no unpleasant surprises for the customer at the checkout stage.

Setup your store properly

One of the main mistakes that bigcommerce etailers make is getting settings wrong. Not massively wrong, but the smallest mistake can lead to frustration for your customers with shipping costs.

Apply your store settings and shipping configurations with a scrupulous attention to detail. When you have done so, go through your store from a customer’s perspective and see if everything works properly. This is especially important if you sell a variety of different shapes and sizes of products to different US areasvarious or if you ship internationally. Make sure you know what your customers see and that everything is working as you would want.

Grow your business

The bread and butter for eCommerce companies are ensuring you close sales as efficiently as possible. Getting new customers to your site has cost you money – whether it is paid to advertise, producing content and videos, or Google Ads, you have invested.

This makes it even more important not to lose that customer once you have done the hard work. They are clearly interested in your company and what you can offer them, so do not lose them over incorrect shipping fees or poor delivery service.

For the same reason, ensure you have an effective system of managing and tracking orders. Keep your customers updated with dispatch notices, tracking information, and customer service details to make them feel involved and in control of their order.

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