5 Types of Messages to Use with Your NetSuite Email Marketing Software

Email marketing is making a big return to the advertising scene. This affordable way of staying in touch with customers could secure better value than many other expensive methods. Once you get NetSuite email marketing software, you can send different message types to your customers. In this article, we’ll list six crucial email categories for an ecommerce to send to its clients!

1.      A Welcome Email

You need to get approval to send customers an email. It’s possible to ask for confirmation during the sign-up process or when they place an order. Most clients will appreciate the welcome email since it confirms the subscription to your list was successful.

Apart from the standard welcome, you can add a special incentive. That could include a simple boost like a small discount for the next order. You can promise a free gift if the order exceeds a certain value. These incentives will motivate the client to open your email and might even result in placing an order soon.

A welcome email has another benefit. It arrives several seconds after subscribing to your list. That will increase the odds of the customer remembering your brand. The email will also remain in their inbox, and they’ll likely notice it the next few times when they open it.

2.      Triggered Messages

This is the name for all automated messages that your email marketing software for NetSuite sends after an event occurs. That event could be placing an order, or it is getting delivered to their address.

Alternatively, you can send promotions or survey invitations to learn about your customers’ preferences. This can help to establish brand awareness and boost customer engagement.

3.      Newsletters

Many ecommerce stores have standard newsletters they send to clients regularly. They can be an excellent way of presenting new products if you constantly add them to the selection.

While preparing your newsletter, it’s important that it’s not strictly promotional. It’s best if it offers value to the customer because it increases the chances they will open and read it. If you offer educational value, they will eagerly wait for each next newsletter. That’s an excellent way to improve brand awareness and establish trust.

4.      Important Event Updates

Did you just launch a new sale, and would you like to inform your clients about it? Perhaps you added fresh products to your ecommerce and want to inform new clients about these changes. These can all be considered important event updates.

Here are some other tricks when sending reminders:

• The customer left an abandoned cart on the site
• It’s the user’s birthday, and you want to offer them a discount
• They completed a survey, and you send them their exclusive discount

5.      Re-Engaging Customers

Existing customers can be an excellent chance of increasing your profits. If they had a positive experience during previous orders, that means they are likely to return. Adding new products that might interest them is an excellent reason for sending this information to this category and email marketing statistics show that this method has a high conversion rate.

Another way to boost client engagement and nurture relationships is to ask for their feedback. That will help to develop the relationship with the client, but also improve your services.