How to Increase Returning Customers with NetSuite SMS Marketing Software
The number of customers is important for an ecommerce store. But apart from the sheer number of clients, you also need those loyal to your brand. Those customers return to your store whenever they need the product type you are selling.
The great news is that newer NetSuite SMS marketing software can help to retain customers by sending them reminders and important updates. What should you include in messages to boost the number of returning customers? Here are some tactics that could work!
Think About an Important Incentive
Your initial task is to get confirmation from the customer to send them messages. The best way to do this is to provide them with an incentive.
Here are some value deals that could work:
- A discount on their first (or next) order
- An offer to receive exclusive deals on products
- Including a free gift with the next order
Once you get approval, you can start using SMS marketing software for Shopify to send messages to the customer.
Create an Exclusive SMS Loyalty Program
The classic loyalty program involves earning points per every purchase or dollar spent. The customers use earned points to get discounts, gifts, or other incentives. You can also establish a VIP program where customers progress through levels as they spend certain sums of money.
Another way to go is an exclusive SMS loyalty program. The requirement for joining the club can be leaving their phone number. That way, you’ll get more customers for the mailing list. You can send customers prize vouchers if they are among top buyers in a certain month or send them discounts for future orders.
Find the Right Balance
You don’t bore your customers with frequent messages. That’s why it’s important to find balance. A single message per week should be enough, but make sure you have a good reason for each SMS. If you launch a VIP program, you can remind customers about milestones. For example, if it takes $100 to reach a discount, send a reminder when they cross $50. This is a psychological method that boosts the client’s competitive spirit.
Try to Personalize Messages
It’s always nice to add a personalization note. Not only it makes your messages seem less automatic, and it boosts the bond with the customer. You can also come up with personalized discounts and offers.
The special deal should seem urgent. If you offer a discount, make sure it has an expiration date. The same applies to sales and other promotions. This is all possible and can be fully automated with the right SMS and email marketing software for NetSuite.
Friendly Reminders After a Purchase
It’s important to nurture a relationship with each customer. That improves your odds of making their return and make more purchases in your store. Apart from quality products, customers also appreciate it when the ecommerce seems like it cares about them.
It can be a nice trick to send information about new collections with your SMS marketing software for NetSuite. You can also thank them for the purchase and offer a small discount on the following one. It doesn’t have to be a big incentive, and it’s enough to show you care.
Ultimately, there’s no reason why you shouldn’t get creative. If you have an idea how you can boost the relationship with your customer via SMS, don’t hesitate to apply it. It might take some trial and error to make the perfect strategy, but text message marketing can help to boost sales and return customers.