Father’s Day Ecommerce Facts You Need to Know
Father’s Day is big business for e-retailers. But if your online store is not prepared, you could very well be missing out on your slice of the pie. As of 2013, an Internet Retailer report found that over 46% of Americans would shop online for Father’s Day gifts, whereas over 60% of U.K. consumers would web surf to shop for pop. A related PriceGrabber survey found that 59% of consumers overall would shop online for holiday gifts for dad.
All in all, over $13 billion is projected to be spent by consumers for the holiday this year. Given that the aforementioned report in reference is aged by two years, it’s safe to presume that in the present day at least 50% of Americans will shop online to find a gift. With about $7 billion set to be raked in by e-retailers this year, there are some 2015 Father’s Day ecommerce facts that you’ll want to be aware of so that you can optimize your sales funnel and get more conversions.
Mobile Shopping is Big Business
Mobilegeddon will play an important role in affecting what retailers win the most with mobile shopping, inclusive of tablet users. About 21% will shop for dad using either their mobile phone or a tablet. But sites that are not optimized to meet Google’s new update for mobile-friendly search will miss out.
Most Shoppers Want a Deal for Dad
Over 48% of shoppers would like to see a substantial deal offered this year on Father’s Day with about 36% being influenced by a coupon. And 50% of mobile users will research prices (webrooming) and compare them while searching for digital coupons that they can redeem to get a deal on their Father’s Day purchase.
Free Shipping Closes the Dea
Free shipping will play a strong role in Father’s Day ecommerce sales this year. Over 50% of consumers are influenced in making a buying decision when free shipping is offered, according to recent studies, with over 65% saying they’d recommend the store to a friend or family member if free shipping was offered. So do dad a favor and ditch the shipping fees to supercharge your sales funnel this year.
Most Shoppers Buy 14 Days in Advance
The two weeks that precede Father’s Day are the most popular for shoppers who are searching for the ideal gift. A PriceGrabber study found that over 18% of shoppers buy gifts a month in advance, 30% make their purchase two weeks before the holiday, 28% wait until the week of, and just 11% wait until the last minute. Be sure that you start running your specials and promotions well in advance to cash in on the early shoppers.
Average Consumer Will Spend $100
Dad is loved and assuredly popular. Telling of this is the fact that the average consumer spend this year will hover around $100 (accounting for 55% of consumer average spending). About 23% of shoppers plan to splurge between $100 and $250, just 12% plan to exceed $250, and about 10% will be undecided about their budget. For each shopper you convert, you stand to do at least $100 in business.
Your Returns Policy Matters
Your online returns policy will play a strong role in convincing shoppers to convert on gifts. Studies have found that 61% of shopping cart abandonment is linked to the online returns policy. Be sure you improve consumer confidence by providing them with a hassle-free and convenient returns policy that lets them confidently close the sale.
How to Improve Your Sales Funnel
Ensuring that your online store is prepared for the Father’s Day ecommerce shopping rush in advance can enable you gain the competitive advantage. To help you get a head start, we’ve got five candid tips for you.
Attract more sales by featuring exclusive offers for your shoppers. Use discount codes that you share on social networks and digital coupon networks to lure shoppers in. Bear in mind that you should appeal to all generations, from the grandparents to the dads to the daughters and the sons, and, of course, mom.
Send Email Reminders
With 11% or more of shoppers holding out until the last minute to buy something for dad this year, make sure that you send out helpful email reminders and newsletters that provide shopping ideas, and that offer valuable digital coupons and discounts to cash in on last-minute sales.
Use the Power of Inspiration
Many shoppers can struggle when trying to think of what they want to buy for dad this year. Provide them with a little bit of inspiration by creating sections like “Father’s Day Gift Ideas,” “Top 10 Gifts for Father’s Day,” “Father’s Day Blowout Sales” and so forth.
Offering Package Deals
Sometimes a package deal is what’s necessary to seal the deal. Consider bundling gifts that offer an even more attractive and unique value proposition to get more sales. Things like bundling tools for dad, ties, outfits and others save shoppers time and money and tend to be hot sellers.
Offer Free Gift Wrapping, Shipping & Returns
Finally, close the deal by offering to wrap gifts for dad for free. What’s more, supercharge your sales by offering free shipping and free returns to convince more shoppers to convert.
Do these simple things, and you can make the most of Father’s Day this year for your online store. While you are at it, don’t forget to find something for your dad before time runs out. After all, he’s half the reason you’re even here reading this article right now. Happy Father’s Day!
Take a look at this infographic, courtesy of Nextopia, to glean even more 2015 Father’s Day ecommerce facts.