How to Streamline Automation in Ecommerce

Wondering what ecommerce platform is right for your business? Our Partner, Miva, helps provide some insight in this guest post.

When it comes to choosing an ecommerce platform for your online store, the sheer number of options available can be overwhelming. Whether you’re putting your store online for the first time or are looking to upgrade your existing site, this blog will help you explore the key factors to consider when determining what kind of ecommerce platform is right for your business.

Ecommerce Shipping Software 

As the world of eCommerce and digital brands expands, we see websites receiving orders from around the world. While this is an incredible feat for any online business, it means more robust business processes. 

As a business owner, you need to know each country’s different shipping practices. It would be best if you also found a way to manage all these orders efficiently to ensure that the customers receive them on time. 

Enter: ReadyShipper

This tool created by ReadyCloud Suite is essentially a hybrid-cloud shipping solution that enables your business to experience multi-carrier shipping. It supports courier services such as FedEx, USPS, and UPS. 

This tool has multiple convenient automation that can streamline your eCommerce processes. Moreover, it provides business owners with money and time-saving features capable of being used from one part of the world to the next. Here are some of the solutions offered by the tool: 

  • ReadyShipper X 
  • Instant gratification 
  • Multi-carrier shipping solution 
  • Profiles 
  • Ship type converter
  • Priority mail discounts
  • Professional labels 

Customer Support 

The second way you can automate your eCommerce platform is by sending automatic emails to your shoppers as soon as they request support. 

This helps clients know quickly when you’ll be getting back to you and how to find immediate assistance. Adding a simple email is an excellent way to inform your clients that they are important and assure them that help is on the way.

Inventory Management 

Another great way to stay automated is by unpublishing or hiding out-of-stock products until they are available again. 

Moreover, you can also use stock reporting tools to help monitor real-time inventory levels to order stock without delay and avoid stockouts.

Order Management 

Order management refers to tracking and managing orders from purchase to delivery and then client feedback. Since this makes up a considerable chunk of the order journey, it’s an essential aspect that needs to be optimized. 

Since 65%–80% of online shopping carts are abandoned, it’s essential to keep reminding customers of their carts. This can bring them back to the purchase and add to the automation process. 

Other aspects you might need to automate include warehouse management systems and email platforms.

Sales Management 

There aren’t very many outbound sales involved in eCommerce. However, if you still employ a sales team, there’s room for automation to improve your sales team’s lives. The best way to do this is using automated workflows and assessment tools with CRM systems. These systems streamline your processes well and good. 

Not every sales process is the same. An automated process could help you decide on our next steps depending on how well your first pitch goes. For example, if your first call goes poorly, the automated workflow could reflect this— it’ll mark the lead as “lost.”

Documentation Management

You would have to sort a fair amount of documentation when running an eCommerce business. These documents can range from invoices to procurement, delivery, and everything in between. These documents serve as proof of processes within your organization, making it paramount for you to keep them managed. 

An automated documentation process can remove the hassle and ensure that all the business documents are organized and easily accessible.

Payment Management 

When it comes to eCommerce businesses, there are multiple payment gateways you can take advantage of. These are designed to make your payment processes more manageable and can be easily integrated into multiple platforms. This means that business owners have an easy, centralized way of overseeing multiple payment channels. 

An automation process can also help you work out different VAT according to the country you’re shipping to. These calculations appear on the final invoice.

Marketing And Advertising 

Industry leaders like Google, Amazon, and Facebook use AI-powered ecommerce marketing automation. This helps them allow stores of every size to create an automated ad campaign with little effort. 

Google Smart Shopping allows product ad bids and placements. There is also Google Responsive Ads, FB Automated Ads, and many more dynamic eCommerce ad options. They make a massive difference to your business by presenting a powerful combination of ad creative.

Customer Segmentation 

You can use eCommerce automation to segment your audience and serve them with more targeted ads, services, and products. You can section them according to specific demographics and cater to these specifications. 

How amazing can you automatically group customers based on different attributes? You can then implement automated actions like cross-merchandising emails and other tactics.

How To Integrate Ecommerce Automation Today?

The eight methods above are just the tip of the iceberg regarding the potential of smart automation. So, how exactly do you implement this type of automation in the real world? 

The easiest method of doing so is through tools such as those provided by ReadyCloud. If you’re looking to start your web store, the best way is by using automation tools. These can significantly affect checkout processes, shipping, marketing, and payment management. If you’re looking to invest in a quality automation platform that’s also affordable, ReadyCloud Suite should be your number 1 choice!

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