5 WooCommerce Marketing Plugins That You Can’t Live Without
WooCommerce is one of the most popular ecommerce shopping cart services available. Recent statistics find that it’s powering 3.7% of the top one million ecommerce websites online. It’s become a popular solution because it’s easy to use, has robust features and plugs right into any WordPress powered website.
If you’re selling with WooCommerce online, then you’re aware of the long list of plugins and addons you can get to improve features and add new functionality. The following five we’re about to disclose shouldn’t be overlooked along the way.
Read on to learn more.
The first plugin on our list is Automatewoo. It’s designed to bring automation to many tedious marketing tasks. One of its most useful features helps you reduce cart abandonment rates by sending buyers reminders that there are still items in the shopping cart. If you unaware, studies on cart abandonment find that simple checkout optimization methods like these can help online retailers recover as much as $260 billion on losses that occur annually when carts are abandoned by shoppers.
This premium plugin also helps you engage existing and new customers with coupons. New studies reveal that emails with coupons get a 48% revenue increase, and more than 90% of mobile consumers are redeeming them. With these stats in mind, a plugin such as this—which also lets you send SMS messages to your shoppers, updates, and even enables reviews and feedback—is a must-have. It comes with a 30-day free trial so you can take it for a test drive.
If you’re trying to improve sales at your online store, you’ll need to make it easy for shoppers to find what they’re searching for. Reports from Practical Commerce find that sales improve when you have a good search function. And that’s where InstantSearch+ comes in.
InstantSearch+ is one of the better search plugins for WooCommerce stores. If provides your visitors with an easy way to find what they are looking for, helping improve sales uplift. What’s more, it’s powered by the cloud, so you won’t have to worry about any bloat or site lag.
Visitors simply enter their search and they are presented with instant results as they type. The plugin also recognizes typos and misspellings and is also self-learning. New users can try it out for 30 days to see if it’s a match for their online store before paying for an upgrade.
One of the most powerful remarketing weapons that exists for online stores is email marketing. In a previous report on email marketing statistics, we revealed that 33% of marketing emails are opened and 44% of the recipients make at least one purchase in a calendar year after opening one or more emails.
Remarkety makes it easy to tap into this proven revenue stream by giving you a powerful set of email marketing tools you can use to get more conversions.
This service is designed to work with all your favorite mailing services and includes features like dedicated IP addresses with advanced plans available for power users. It will also help improve email personalization while giving you various types of email marketing methods that have been shown to increase revenue and boost retention, including features like abandoned cart emails, coupon emails and more.
Fancy Product Designer
If the online design of your products isn’t appealing to visitors, there’s a 56% chance they’ll abandon the sale. Customers want modern designs and easy to navigate product sections or they’ll simply click over to the next online store that offers them this type of a shopping experience.
To make your WooCommerce products stand out, you’ll need some help. That’s where Fancy Product Designer comes in.
Using the tools offered in this plugin, you can easily create any type of product imaginable. It’s ideal for people who are selling artisan goods, drop-shipped goods or for e-tailers that want to make any type of product truly stand out. It comes loaded with tools for images, sizing, colors, text and more. A 30-day free trial is offered, after which a premium license is required.
To understand your shoppers and improve relationships, you’ll need a 360-degree view of the customer journey. That’s where ReadyCloud WooCommerce CRM comes in. Unlike the other four plugins we’ve talked about, ReadyCloud CRM is the “un-plugin.” It’s a cloud-hosted solution that doesn’t add any website bloat and requires no downloads or installations.
ReadyCloud CRM offers multichannel support. It connects to your WooCommerce, Amazon and eBay sales channels and creates detailed customer profiles based on ecommerce order activity. Get to know your customers better with detailed order timeline (including shipping, tracking and returns), customer-focused notes, event calendar, integrated tasks and team management, and premium plugins like shipping and returns software.
ReadyCloud CRM is available for a two-week free trial, after which a license is required for each active user.
Need even more tips on WooCommerce plugins? We’ve got you covered! Check out our related guide: 22 Game-Changing WooCommerce Plugins
WooCommerce Statistics Infographic
We leave you with this awesome infographic that gives you some great insight into the most recent WooCommerce statistics currently available.