60+ Statistics on Ecommerce for 2022 That You Need to Know

 In Ecommerce, Statistics

How well-versed in ecommerce are you? We all can’t be geniuses or Jeopardy stars, but there are some ecommerce statistics for 2022 that you should be mindful of.

To help you gain the upper hand, we’ve compiled this exhaustive list of statistics on ecommerce using a wide variety of sources from around the web. Bookmark it to gain a better understanding of where this burgeoning industry sits.

Read on to fill your brain up with 60+ stats that everyone in this space should know.


Ecommerce Statistics for 2022

We recently covered cross-channel ecommerce statistics, and you probably have read our related guides from 2016, 2017 and 2018 as well as our in-depth guide on ecommerce statistics all retailers should know.

Adding to those findings, here are some interested tidbits for 2022 and beyond:

➡️ There was $912 billion in North American ecommerce sales in 2021 and the market is growing at a 13% annual rate.

➡️ Online shoppers spend an average of $3,500 a year in North America, and ecommerce sales account for 14% of retail sales.

➡️ More than 5,994 US retailers closed their doors in the first six months of 2019, which is more than in all of 2018.

➡️ In-store digital or contactless payments are more comfortable for 62% of consumers.

➡️ Online shopping accounts for 87% of Google searches.

➡️ Shoppers say retailers do not know them well, with 64% agreeing or strongly agreeing.

➡️ 81% of consumers identify with one of two consumer segments; a value-driven segment (41%), which is motivated by price; and a purpose-driven segment (40%), which is motivated by values.

➡️ By 2022, voice commerce will surpass a 40 billion dollar market in the US.

➡️ According to retail experts, ecommerce personalization will grow to a $2.95 trillion industry this decade.

Marketplace Statistics

In previous posts, we have covered related items on marketplaces, including the record-setting year Amazon had in 2018. These guides ranged from early coverage on Amazon Prime Air all the way to Shopify Plus, the BigCommerce Shipping Shutdown and even Amazon vs. Jet (before Walmart purchased Jet) as well as Alibaba vs. Amazon.

Now gear up for even more marketplace statistics with this fresh batch to add to our growing list:

➡️ Marketplaces account for more than half of all global ecommerce sales.

➡️ On the top 100 marketplaces, more than $2 trillion is spent annually.

➡️ Taobao (538B), Tmall (472B), Amazon (339B), JD.com (295B), and eBay (90B) are the world’s leading global marketplaces in 2022.

➡️ Commanding an astounding 49.1% of ecommerce sales in North America, Amazon is the market leader.

➡️ Amazon is more loyal to customers than individual brands, according to two-thirds of consumer goods leaders.

➡️ A brand name is not considered in 70% of Amazon searches by U.S. consumers.

➡️ The majority of Amazon product views are generated by the search, not by branded advertisements or merchandising.

Subscription Box Statistics

Subscription box is growing by large margins as Americans and other consumers embrace the convenience of Ecommerce as a Service (EaaS). Last year, we offered in-depth coverage with our guide on Subscription Box Statistics for 2021. Our interest grew on this then fledgling industry back in 2016, and we continued our coverage through 2018 and beyond to help deliver the best information for you on it.

Here are some more statistics that you can use to better understand the real breadth of EaaS:

➡️ Over the last seven years, the subscription economy has grown by more than 300%.

➡️ Between 2012 and 2018, subscription business revenues grew about five times faster than those of S&P 500 companies and all U.S. retail sales combined.

➡️ Subscriptions are expected to be offered by 75% of DTC businesses by 2023.

➡️ Online shoppers today receive 15% of their purchases on a recurring basis.

➡️ The majority of online shoppers subscribe to subscription boxes.

➡️ Customers subscribe to services due to personalized experiences (28%), convenience (24%), and value (23%).

Mobile Commerce Statistics

We have always been intrigued by mobile commerce. We started out by publishing a guide in 2016 and following that up with subsequent guides on mobile commerce statistics in 2018 and 2019 and 2020, and most recently in 2022.

Take away from these three new stats to add to your growing list:

➡️ The growth of ecommerce orders, more than 50%, is largely driven by mobile devices.

➡️ Over a quarter of total ecommerce sales were made through mobile devices in 2021, significantly higher than in 2015.

➡️ Through 2024, mobile purchasing in the US is expected to grow from $128.4 billion in 2020 to $418.9 billion through 2024.

Off The Beaten Path Ecommerce Statistics

While we try to stay focused in our guides and our blogs, sometimes, it’s best to go off the beaten path.

Here is a conglomeration of new ecommerce statistics for 2022 that we feel can help you when researching this industry:

➡️ Social media is the most effective marketing mechanism for consumers who buy from independent retailers, with 54% of younger consumers discovering brands via social media compared with 43% of middle-aged and older consumers.

➡️ Consumers under the age of 35 prefer to shop for sustainable and green products, while consumers between the ages of 35 and 44 prefer the latter.

➡️ According to Millennials and Gen Zers, 55% of purchases accompanied by a charitable donation are more likely to be made, while 42% of Baby Boomers and 31% of Gen Xers are influenced by this option.

➡️ Approximately 50% of consumers prefer to support independent businesses.

➡️ 57% of consumers are open to shopping for the first time at unfamiliar brands or stores, indicating their willingness to support independent businesses.

➡️ More than half of the consumers surveyed said they would change their shopping habits if it would reduce their environmental impact.

➡️ Over 70% of those who say it is very/extremely important would pay, on average, a 35% premium for brands that are environmentally friendly and sustainable.

➡️ 73% of respondents indicate that they are concerned about traceability.

➡️ In a recent survey, 70% of respondents have tried or plan to try preowned, repaired, or reconditioned products, and 84% of those who have used them say they will continue to do so in the future.

➡️ Preowned products are popular with Gen Z and Millennials; more than 80% have purchased them or want to purchase them in the future.

➡️ A total of 77% of those who have already rented products plan to do so again, while nearly 60% have tried it or would like to try it.

Loyalty Program Statistics

Loyalty programs are nothing new and neither is our ongoing coverage of them to bring you the most pertinent and up-to-date statistics and information as possible. In the past, we’ve published guides on how to harness the power of user-generated content to improve loyalty, different loyalty-improving tools you can add to your store, strategies that you can use, as well as proven methods that improve ecommerce loyalty across the board.

Add to these previous grab bags of stats with this new and updated list for 2022:

➡️ According to recent surveys, 78% of Americans say loyalty programs make them more likely to buy from brands.

➡️ Revenues of loyalty marketing companies grow 2.5 times faster than their competitors, and shareholders earned 100-400% more than their competition in 2021.

➡️ Your brand is 77% more likely to be chosen over the competition by members of top-performing loyalty programs.

➡️ Profits are increased by 25% to 95% when customer retention is increased by 5%.

➡️ Approximately 64% of companies consider their loyalty program to be their best method of connecting with customers.

➡️ A loyal customer spends 67% more than the average customer.

Shipping, Fulfillment & Returns Statistics

Seeing as we make the only orders-based CRM with built-in growth marketing, shipping and returns, it’s natural to presume that we have the most in-depth and extensive guides on CRM, Growth Marketing, Shipping and Returns.

Let’s add to that muster with these updated stats for 2022:

➡️ Consumers say that shipping speed makes a bigger difference in their purchasing decisions than it did in the past.

➡️ After a poor delivery or shipping experience, 83% of consumers are less likely to repurchase from a retailer.

➡️ The majority of respondents in recent surveys say that negative delivery or shipping experiences affect their perception of a retailer rather than a carrier – even if the mistake was made by a carrier.

➡️ 33% of consumers complain about social media or leave bad reviews about their delivery experience if they find it unacceptable.

➡️ 93% of customers agree that a retailer’s acknowledgment or remedy for a poor delivery experience will increase their likelihood of shopping with that brand again.

➡️ 96% of respondents agree that getting updates regarding a shipping issue makes them less likely to be upset about delays or to cause them to form a negative impression of the brand.

➡️ 95% of consumers consider a return policy and 66% read it before making an online purchase.

➡️ In the past year, 60% of consumers have been willing to switch to a competitor that offers faster shipping and cheaper prices.

➡️ In recent years, the total cost of returns has exceeded $1 trillion, with the average online return rate leveling out at about 35% across the board.

Packaging & Unboxing Statistics

Packaging is a critical part of your brand. That’s why we’ve helped you in the past by providing guides with tips on packaging, the unboxing effect, environmentally friendly packaging, and helpful packaging hacks.

Now you can glean from these new and updated stats to add to your records:

➡️ Unboxing videos are viewed by 35% of consumers.

➡️ More than half of those watching unboxing videos say they purchased the product because of the video.

➡️ A unique or branded packaged will be shared on social media by 40% of consumers, especially if the “unboxing effect” is intriguing.

➡️ A gift-like or branded package will encourage shoppers to recommend your product 50% more often to other consumers.

Buy Online Pickup In-Store (BOPUS) Statistics

Last on our list of coverage for updated ecommerce statistics for 2022 is Buy Online Pickup In-Store (BOPUS). We’ve already delivered an in-depth guide on BOPUS for you as well as a complementary guide on Click & Mortar.

Use these new and updated stats for 2022 to integrate into your research and findings:

➡️ Click-and-collect, otherwise called BOPUS (Buy Online, Pick up in Store), is a popular method of obtaining goods in the US, with 68% of consumers having used such a service at least one time in the past year.

➡️ More than 50% of shoppers say BOPUS has influenced their decision to purchase online.

➡️ Using BOPUS is cost-effective (48%), fast (39%), and convenient (28%).

➡️ In addition to picking up orders online, 85% of shoppers report making an additional purchase in-store, and 15% say they do this often.

➡️ 45% of shoppers say that saving money on future purchases is the most important reason for using BOPUS more often.

➡️ Having items marked online as available for pickup makes customers more likely to use BOPUS services again.

➡️ Shoppers are more likely to use BOPUS again when their orders are ready in two hours or less.

➡️ BOPUS will be offered by 95% of brick-and-mortar retailers by 2023.