It’s no secret that WooCommerce is one of the most popular shopping cart services that you can use when selling online. Unlike other standalone services, such as BigCommerce, 3dcart or Shopify, WooCommerce is a plugin for the WordPress content management solution and is designed to give users complete customization and control over the cart and their store.
WooCommerce comes with virtually unlimited customization options in addition to countless themes and add-ons that enhance functionality and ease-of-use, something that’s hard to find with any other service. So it’s no wonder why WooCommerce powers more of today’s leading online stores than any other shopping cart.
How can you take your WooCommerce marketing efforts to new levels that help improve customer engagement, loyalty and retention? The first step you’ll want to take is with adding a CRM for WooCommerce.
Here’s why one should be in your marketing arsenal.
Avoiding Plugins that Add Bloat
If you’re running a WordPress hosted website and online store, one thing that you need to be concerned about is “website bloat.” This happens when you have too many plugins or add-ons running in WordPress, which can increase loading time, resulting in a higher bounce rate. Bloat can make it take longer for your pages to load for customers, making it harder to get sales.
How important is loading time on your website? These recent website speed statistics find that:
- About 47% of all shoppers want your website to load in under two seconds.
- If a page takes more than three seconds to load, over 40% of visitors will bounce.
- More than 50% of shoppers say that they won’t be loyal to websites that take too long to load.
- If your website loads too slow, 14% of visitors will just shop somewhere else.
- 64% of shoppers who are dissatisfied with the online store they visit and its loading time will simply take their business elsewhere.
As you can see, loading time is important. That’s why powerful WooCommerce CRM software solutions like ReadyCloud CRM are cloud-hosted and don’t require that you install any plugins or other types of add-ons that can cause bloat on your website or decrease speed.
Integrating Your Email Marketing Plan
Email marketing is critical in today’s ecommerce world. Most people check their email about 15 times per day on average, and there’s a good chance that they’ll open and read a marketing email from a company that they know and trust. Understanding which of your customers to send emails to and how often is a crucial part of nurturing any relationship.
With the right tools in place, you’ll be able to keep customers up-to-date in a snap. ReadyCloud CRM, for example, integrates with Constant Contact and MailChimp, to give you two of the best email marketing service options to choose from. Sending marketing emails is easy! Just connect the service you want to use to ReadyCloud, import your customer data and send out that next update to your customers.
Connecting Your Entire Team
You’re only going to be successful in improving relationships with customers if you have the right tools at your disposal to do so. Certainly, there are some programs like Monday or Slack that can help you and your back office team better coordinate affairs. But adding more tools to the shed can make for clutter, too.
A WooCommerce CRM like ReadyCloud offers complete team and task management. You’ll be able to connect your entire back office to the CRM while assigning important tasks to your team members. As you can see from this included screenshot (above), tasks are easy to make and can include elements like assigned team members, a due date, attached files, notes/comments and even tags.
360-Degree View of the Customer Journey
How your customers interact with your brand is a critical part of the customer journey. Brands that are mindful of their customers habits, trends and tendencies forge lasting relationships that supercharge retention and spread word-of-mouth marketing to attract new prospective customers.
While WooCommerce is a fabulous shopping cart, it’s a bit barebones on the order details in the backend. That’s where ReadyCloud CRM for WooCommerce can help. It creates instant customer profiles from the ecommerce order activity it imports from your shopping cart (when you connect it during set-up), complete with order timeline, return, shipping and tracking information, customer-focused notes, tagging and more. This data gives you a complete view of each customer and their journey, so you can build better relationships from day one.
Remembering Important Dates
Life is busy. It’s easy to miss a beat when you’re up to your neck in fulfillment, marketing, managing returns, ordering inventory and keeping your staff on point. That’s why it makes sense that any solid WooCommerce CRM would come with a color-coded calendar to help you stay on top of your day.
Using the right calendar, you can mark important events, set reminders to restock your fulfillment station or reorder inventory, and even color-code in days where you pursue marketing events like flash sales, seasonal sales or clearances to help improve your bottom line.
Getting to Know Your Customers
CRM goes beyond just being a lead generator in today’s ecommerce industry. Rather, it’s also a way to put a name and face to an otherwise faceless order number. What’s more, it’s a powerful customer service tool that shouldn’t go overlooked because it gives your brand the ability to personalize the shopping experience.
Customers want a personalized shopping experience, or they’ll just take their business somewhere else. It’s one of the reasons why 30% of customers expect you to offer live chat. With the right customer details in a CRM, your team will be able to track and note every interaction, so you can offer unrivaled customer service.
Does CRM for WooCommerce Make Sense?
The above are just a few of the many features you can expect in a CRM for WooCommerce. But does this type of a customer relationship management solution make sense for you?
Consider these CRM facts before making up your mind:
- The ROI for CRM is $1 for every $5 invested.
- CRM leads that are nurtured spend 47% more.
- CRM can improve purchase by 40% or more.
- CRM can improve relationships by 74%.
- CRM improves team productivity by 50%
- CRM reduces labor costs by 40%.
- CRM increase sales quotas by 65%.
Ready to take the leap? We’ve got you covered. Scroll down below to find out how you can get two weeks of ReadyCloud WooCommerce CRM for free with no credit card needed.
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